For years, real estate agents have been advised by advertisers that they have to create themselves and get their “tags” established. Whilst this was good, sound advice in an era of local markets and no internet. But now, what is it? What about in an era of the Internet? What about in a moment when more than 90 percent of home buyers search the internet before they ever approach an agent?
Agents in the internet and technology sector are confronting a harsh reality. With more than 90 percent of home buyers first using the internet for their inquiries many real estate agents consider that previous marketing efforts are no longer working today.see this website now
Real estate SEO and branding must now be combined into a cohesive digital campaign kit. The internet gains more traffic than ever before and it is used by more home buyers to conduct their searches. If more than 90 percent of home searchers don’t know you and won’t know you until they hit your website, what good is all the branding for you.
The website is now becoming the first communication for potential customers, so the branding has to shift the website from the employee to you. For their websites, agents need to perform SEO or search engine optimisation. This immovable SEO effort will ultimately pay off with a portion of those 90 per cent searchers doing their search on your website. They’ll visit your website and leave their contact information without even seeing your face, talking to you or listening to your sales pitch. That’s the new way to brand.
You don’t have to stop branding yourself, but know where and how to do it effectively. Branding yourself should be done locally, where you can create business and consumer partnerships. Establishing oneself with the local community will offer tremendous rewards to those pursuing “local” knowledge in your field. The tradition of doing business with a hug and a smile is still enjoyed by everyone. There is something about this called “Mayberry” and it brings warm fuzzies to both parties.
The Web is different. The website is not “Mayberry.” The World Wide Web is vast and fast paced and your site has to capture those seven (7) second visits or the consumer is off to visit somebody else. Branding “yourself” on the internet is not sensible. In the search engines nobody types in your name to find homes in your town. No one knows you and so do most internet searchers. Consider the website a position of authority for the internet, quick searches and great local knowledge. It helps people want to stay in and browse at the page. We should consider your contact information after they have searched around for a while.